Golfers Riot Against Ineffective Instruction In New Tathata Golf Ads

New Ad Campaign Kicks Off U.S Open Week with “The Riot.”


It’s U.S. Open week, one of golf’s most watched weeks, when amateurs of all ages dream of sinking the five footer to clinch the national championship. And yet, after decades and decades the average golfer still cannot break 100. That’s why this week Tathata Golf,, is calling out decades of ineffective golf instruction with the debut of its new national advertising campaign.

Tathata Golf, a revolutionary golf training company supported by notables such as Gary McCord and Brandel Chamblee, is launching a new national ad campaign that will feature several national “mock” spots throughout the summer. The first, The Riot, features protesting golfers who have had enough with instruction that simply is not helping them improve and a soon-to-come second spot, The Verdict, where a judge finds the defendant – golf instruction – guilty. The campaign will include a total of four to five spots and run throughout the year.


Improve and Learn the Game the “Truthful” Way.


The Riot spot debuts during Fox Sports’ Sunday afternoon coverage of the U.S. Open Golf Championship. It also will run in most major U.S. markets. Post U.S. Open, Tathata plans to spend an additional six figures with the Golf Channel prior to The Open Championship (British), inviting golfers to improve and learn the game the “truthful” way with Tathata Golf. The spots will also be shared through social media. All spots will be punctuated with the line: “2016, the year golf instruction changed forever.”





Despite a plethora of scientific and “space-age” equipment improvements and a constant stream of “quick fix” promises, most amateur golfers over decades and decades of time fail to ever improve in any significant way – if at all. Many studies concur. Since 1960, the average golfer still has yet to break 100 for 18 holes (National Golf Foundation) and average handicaps have not significantly decreased.


Bring Joy Back to the Game of Golf.


Bryan Hepler founded Tathata on one simple premise: help golfers and future golfers discover their own golfing greatness and everyone in the great game of golf benefits.


“Today’s current golf instruction model is severely outdated and over time golf has been made difficult,” said Hepler. “It does not have to be this way. With Tathata Golf, our intention is to bring joy back to the game and help all golfers and future golfers discover and sustain their own golf greatness.”

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  1. C Vance
    C Vance [ ]

    Just finished day 20. I've found this program to be awesome. Thanks for putting all this great content together. As a 2 handicap golfer I've had moment where I played pretty consiently well, but I've always struggled with various swing thoughts over the years. And as I begin to try to incorporate the body and arms/hand movements I labored a bit over how I was going to remember all the different movements and put them into proper sequence. What helped me with this was doing the 12th body movement in slow motion. By doing this I could think through the various body movements throughout the swing. As I gradually sped up this 12th movement I realized that it I could do it without any thoughts at all. Just a suggestions, others might find this helpful.

  2. Glover [ ]

    I am 53 years old and just started playing golf in May of this year. I've worked hard too improve and have managed to consistently score in the low to mid 90's (which, all my golf friends tell me is pretty good). However, I started feeling like this was as good as I was going to get, so I went to my golf pro at the course I play and signed up for some lessons. I have to honestly say that I received no meaningful instruction whatsoever. i then started watching youtube videos, reading books, watching instruction on TV and ordered a set of videos that "guaranteed" longer drives and lower scores. This never happened. I just finished Day 1 of this course and I already sense a much deeper commitment by the instructor to truly help me play better golf. Obviously, it's too early to tell how much this will improve my game, but I'm cautiously optimistic. I'll let you know how things are going as I progress through the material. C Glover

  3. Kenneth [ ]

    I am 68 years old. I used to be a 10 hdcp. Age and body replacement have taken a toll. I just completed day 15 training. Physically I cannot do all the stretching exercises but my rehab exercises accomplish the same function. My game has gotten progressively worse and I was always saying I wasn't keeping my head where I needed to have it in the proper position. Now I have come to realize my body was out of whack. I have been working at it, but consistently still not there. However, today I finally made a proper and effortlessly swing and hit my drive 30 yards past any drive I have hit in a long time. Sure does help the motivation. Ken Harris